reduce plastic waste

Grenova Hires Jeff Hrush as Chief Commercial Officer

Expands Its Reach Around the World to Reduce Plastic Waste and Costs in the Life Sciences Industry

Grenova announces Jeff Hrush as chief commercial officer as it expands operations to meet a dramatic increase in demand for pipette tip washers to reduce plastic waste. Hrush, as industry leader with 20 years of experience, will oversee the next phase of Grenova’s growth. The company plans to hire up to 250 new employees over the next three years. Additionally, it will introduce new technologies for washing pipette tips in large quantities.

“It’s an honor to join Grenova at an exciting time when laboratories are rethinking ways to reduce plastic waste,” said Hrush. “It’s clear pipette tips no longer need to be discarded into biohazard bins after a single use. Everyone can now reduce plastic waste, cut costs, and control their inventory by washing and reusing.”

Prior to joining Grenova, Hrush led an impressive career in laboratory automation design, sales, support, and management. At Hamilton Company, Hrush was a regional sales manager, director of area sales, director of sales in the Midwest and Southeast, and national sales manager. Additionally, he served as a sales engineer and a product manager at Tecan. Hrush has received the Quest Diagnostics Supplier Excellence Award and Peak Performer Award by Hamilton Robotics.

“To those in the life sciences community, Jeff Hrush defines excellence,” said Ali Safavi, founder and CEO of Grenova. “The entire Grenova family is proud to count Jeff as part of our growing team. We will leverage his deep industry knowledge to further expand the only solution capable of washing and reusing tips without carryover.”

Today, Grenova is in the largest labs around the world, including NIH, NCI, and CDC. Partner labs report a dramatic reduction in plastic pipette tip consumption by 90 percent, resulting in significant cost savings.

“Grenova products have washed over 900 million tips, proving the effectiveness of the only reuse technology available,” said Hrush. “Let’s make that 900 million more.”

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